BENEFITS
How we work
first principles
approach
... without reinventing
the wheel
fail fast
fail often
... via rapid and frugal experimentation
find your
niche
... PMF isn't a
popularity contest
fuel the
rocketship
... in the right market,
with the right tribe
SERVICES
Committed to excellence
01
find a friend in us
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Your first session is on us, always. Try us risk-free - no credit cards or references required. In several cases, a single consultation is plenty for your early stage needs.
02
figure out your Strategy
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All businesses start with an idea, but very few find Product Market Fit. We partner with you to accelerate that journey, and lend our expertise to make that dream a reality for founders like you.
03
find Business solutions
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Get professional help where you need tactical support - Design, Sales, Marketing, Content generation, Technology, Product dev, or back-of-house operations.
04
fundraise
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Seeking investment can be daunting, but it doesn’t need to be. Navigate the most crucial aspect of scaling your startup with us. Yes, we review YC applications, although that isn't your only path.
CLIENTS
Our Clients
TESTIMONIALS
What people are saying
" Prashanth has a tremendous brain - one that is able to look holistically at problems and imagine alongside other founders with ease. There is an objective-oriented side that you can't miss, paired with a strong sense of doing things the right way - with empathy!"
Neel Samantha
Founder
Connexa
" Prashanth has the unique ability to think about the big picture for your business, but also get to the finest detail. I love that he approaches each situation logically and provides realistic, implementable advice that I can immediately work on. He’s a great friend for a founder to have!"
Platon Levitski
Founder
Ubiq
" Prashanth is an amazing start-up advisor. I've used his consultation and advice on business models, target audiences, and resourcing recommendations to help me towards my own goals. His experience advising top leaders in big tech and coaching style translate seamlessly to guiding strategic direction for founders."
Eric Pei
Director, Product Management
Epic Games
ABOUT US
The frenYC story
Frenyc was founded by Prashanth, a NYC-based business advisor and strategy professional. His experience spans 15+ years in management consulting, mergers & acquisitions, corporate strategy and product strategy.
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At PwC, Prashanth has helped senior executives navigate strategic decisions ranging from complex mergers to new product ventures, growth to innovation, and strategy to operational efficiency across diverse industries in US, India, China, and Europe.
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At Meta and Doordash, he worked with the C-suite and senior leadership to influence critical data-driven product decisions, shaped roadmaps for products used by billions of users, and driven cross-functional teams to land meaningful measurable impact.
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His pro-bono work with nonprofits spans Africa, Mexico and the US to accelerate their growth and deepen their impact.
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His work with startups spans streamlining ideas, building MVPs, navigating complex decisions, chartering PMF, and preparing for investor pitches.
The vision for frenYC was to leverage these experiences to create value for startups in three areas:
Advisory
frenYC started with a simple idea - Be a Friend to Founders in NYC. That meant translating 15+ years of experience in management consulting, tech and product strategy at PwC, Meta, and Doordash into startup growth. While not straightforward, the fundamentals remained the same. We began by pulling up our sleeves to and learning alongside our founders to deal with complex problems across diverse industries.
Venture Scout
Through this crazy journey we developed a fortified network of problem solvers and visionaries, and a strong intuition on the 'secret sauce' that makes or breaks future businesses. We use that intuition in making connections with founders and investors to build successful partnerships. If you're an investor increase your exposure to tech startups, get in touch!
Angel Investing
The vision for frenYC has always been to get skin in the game, with founders that we advise. Our investment reflects our belief in the startups that we choose to get involved in, and our commitment to the growth story of these founders. If you believe you'd be a good fit on our rocketship, get in touch!
FAQ
Frequently Asked Questions
